Marketing messages

Meta now delivers marketing templates through its Marketing Messages API. Compared with the standard route it picks a better moment to deliver, can improve images and text automatically, reports link clicks and sales, and lets you cap the price per message. Meta is retiring marketing on the standard route, so every business that sends marketing needs this set up. LazyApp sends every marketing template through the Marketing Messages API once a number is ready, and through the standard route until then. You do not change your API calls.

Set up

Each number shows its marketing status under Connections. Open Marketing settings on a number to see what is left to do:

Status	What it means	What to do
Ready	Marketing goes through the Marketing Messages API	Nothing
Terms not accepted	A Meta business admin has not accepted the marketing terms	Click Email the terms to my Meta admins, or accept them in WhatsApp Manager
Payment method needed	The WhatsApp account has no payment method at Meta	Add one in WhatsApp Manager
Not set up	Meta has not reported a status yet	Click Check with WhatsApp

Email the terms to my Meta admins asks Meta to email the admins of your Meta business an invitation to accept. Nothing changes until one of them accepts.

Send

Send marketing templates as usual with POST /v1/messages, broadcasts or the inbox. Two optional fields apply only on the Marketing Messages API:

{
  "to": "+919812345670",
  "type": "template",
  "template": {
    "name": "diwali_sale",
    "language": "en",
    "message_activity_sharing": true,
    "max_price_multiplier": 1.5
  }
}

Field	What it does
`template.message_activity_sharing`	Lets Meta use reads and clicks of this message to improve delivery. Omit it to use your account default
`template.max_price_multiplier`	Multiplies the template’s price cap for this one message, for example to reach a high-value customer

Open your app from a button

Marketing URL buttons can open your Android app first and fall back to the Play Store or the website. See app links.

Automatic improvements

Meta can brighten images, add a text overlay, animate a picture, add a promotion tag or suggest catalog products to get more clicks. Choose the defaults under Marketing settings → Advanced → Automatic improvements, and change them per template in the template builder under Advanced. Over the API, pass creative_features when you create a template, for example { "image_animation": "OPT_IN" }.

Link clicks

When someone taps a link in a marketing message, Meta tells LazyApp. You get a marketing.link_clicked webhook:

{
  "id": "evt_5c1d...",
  "type": "marketing.link_clicked",
  "created_at": "2026-10-20T09:14:05+00:00",
  "data": {
    "marketing": {
      "click_id": "ARAkQ...",
      "component": "cta",
      "product_id": null,
      "clicked_at": "2026-10-20T09:14:03+00:00",
      "phone_number_id": "106540352242922"
    }
  }
}

component is cta for a button and body for a link in the message text. Marketing settings shows the clicks of the last 7 days. Meta only reports clicks for messages sent in the last 7 days, and click reporting is still rolling out, so some accounts do not get it yet. To stop Meta tracking clicks on a template’s URL buttons, turn off Count link clicks under Advanced in the template builder, or on the template’s details, or pass cta_url_link_tracking_opted_out: true when you create it.

Sales and sign-ups

Meta adds a click id, usually as fbclid, to links in marketing messages. If your website runs the Meta Pixel or Conversions API, or your app uses the Meta SDK, purchases and sign-ups after a click are credited to the message in Meta’s Ads Manager. You do not need to send anything to LazyApp for this.

Results

Turn on template results to see sends, deliveries, reads and clicks for each template on the Templates page. Meta’s conversion results (purchases, add to cart) are in Meta Ads Manager.

Price cap

You can set the most you are willing to pay for each marketing message. Meta then charges that price or less, and delivers only to people it can reach within it. This is a cap per message, not a budget.

Sign the agreement. Under Marketing settings → Price cap, enter who signs for your business and click Send the agreement. Meta emails them. Click Check agreement status after they accept.
Estimate. Under How many people could you reach?, pick countries to see how many people Meta could reach at different caps.
Set the cap. In the template builder, under Advanced, set Max price per message. You can add multipliers for particular countries.

Over the API, pass max_price when you create a marketing template:

{
  "max_price": {
    "bid_amount": 900,
    "country_multipliers": { "IN": 1, "BR": 1.4 }
  }
}

bid_amount is the most you pay per 1,000 delivered messages, in the minor unit of your WhatsApp account’s currency. Send null for both fields to remove the cap. LazyApp refuses a cap until the agreement is accepted.

Prices

Meta bills the Marketing Messages API the same way as the standard route: per delivered message, at its rate for the contact’s country. Meta charges your own Meta payment method directly, and LazyApp adds 0%. See How Meta bills your messages and WhatsApp rates. A price cap can lower what you pay.

Only use the Marketing Messages API

Under Marketing settings → Advanced, Only use the Marketing Messages API makes Meta reject marketing templates sent the standard way from your account, including from other tools connected to it. Sends then fail with error 131063, which LazyApp explains.

Getting started

Core concepts

WhatsApp

Security

Billing

Sending

Receiving

Platforms

Migrating

Reference

Marketing messages

Set up

Send

Open your app from a button

Automatic improvements

Link clicks

Sales and sign-ups

Results

Price cap

Prices

Only use the Marketing Messages API

​Set up

​Send

​Open your app from a button

​Automatic improvements

​Link clicks

​Sales and sign-ups

​Results

​Price cap

​Prices

​Only use the Marketing Messages API

​Related

Set up

Send

Open your app from a button

Automatic improvements

Link clicks

Sales and sign-ups

Results

Price cap

Prices

Only use the Marketing Messages API

Related